A SHARED HERITAGE MOMENT

As the country that welcomes people from all over the world, Canada not only represents a diverse population but also a diverse artistic vision, drawing from global inspirations. Introducing: the Made For The Moment Capsule, made possible by Frito-Lay Canada and BauerX. A first-of-its-kind collaboration made exclusively for Canadians by one of Canada’s most storied brands in sports.

About BauerX

Iconic hockey brand Bauer continues to expand past their undisputed reign of the ice hockey space with BauerX, the institution’s new clothing vertical. BauerX was carefully and thoughtfully developed from an amalgamation of interests and hobbies across multiple audiences and networks. The brand's goal is to bring new audiences into the hockey realm by creating a product line built on the interests of those who may not already be aware of hockey. We drew our inspiration from elements of the following: hip hop, architecture, design, art, and sport. Having dominated the hockey space for nearly 100 years, the concept of this next season embodies everything learned from the streets.

About Frito-Lay North America

Frito-Lay North America is the $19 billion convenient foods division of PepsiCo, Inc. (NASDAQ: PEP), which is headquartered in Purchase, NY. Frito-Lay snacks include Lay's and Ruffles potato chips, Doritos tortilla chips, Cheetos snacks, Tostitos tortilla chips and branded dips, SunChips multigrain snacks and Fritos corn chips. The company operates 30+ manufacturing facilities across the U.S. and Canada, more than 200 distribution centers and services 315,000 retail customers per week through its direct-store-delivery model. Learn more about Frito-Lay at the corporate website, www.fritolay.com, on Twitter (@fritolay), on Instagram (@fritolay) and on Facebook (Frito-Lay).

For further information, please contact Kate Dresser, katelyn.dresser@citizenrelations.com.