The Made For The Moment Jersey, which brings together painters, animators, photographers, cultural shop owners, streetwear designers and textile makers to represent every region of the country from coast-to-coast. The creatives are a diverse collection of artists that together, share meaningful icons, emblems, tokens, language, patterns and depictions of Canadian people that can be seen on the Made For The Moment Jersey.
Our Sleeves: Inspired by Canadian Coasts. Our connection to water is deep within us and so our sleeves honour the fisher-men and women that define the edges of the nation. The style of the sleeve is made up of meaningful artifacts with a nod to Frito-Lay.
The Front of Our Body: Inspired by our connection to nature and our interaction to it. From the flowers in our fields to those from our homelands that are always in mind - we are a global community in every county, town or city.
The Back of Our Body: We are all Canadian and all connected - to our shared nature, to each other, from coast to coast. This is in our DNA. Paired in pinstripe with the CREE symbols of love. A sentiment we carry on our back at all times.
13 artists across Canada partnered with the Bauer X design team to create an unofficial jersey made for Canada, by Canada. See the collection at MadeForTheMoment.ca
Dusty LeGrande | mobilize ᐊᐧᐢᑲᐁᐧᐃᐧᐣ | Edmonton, Alberta
Dusty is the founder and owner of Mobilize Waskawewin, an Indigenous streetwear brand with a Cree flair (“waskawêwin” is the Cree word for “movement”). His work focuses on creating change to ensure that the future we hand our children is unified and sustainable.
Dusty contributed the artwork on the back of the jersey and various elements on the sleeves.
Kwame Delfish | the blakBrush | Toronto, Ontario
Kwame is a multifaceted artist who utilizes a variety of art mediums to share stories, create change and encourage human connection. He is a classically trained painter and a self-taught graphic artist.
Kwame contributed the florals on the front of the jersey and the emblems on the sleeves.
Funmi Odeniyi | MichNat Fashion House | Halifax, Nova Scotia
Funmi began creating her own styles when she was 10 years old. A Nigerian artist, she moved to Halifax and opened MichNat Fashion House to fill the existing gap for Afro-designs mixed with Western flair within the Maritimes.
Funmi contributed many of the florals on the front of the jersey.
Yannis Davy Guibinga | Photographer | Montréal, Quebec
Yannis is a storyteller whose photography explores the identities and cultures of the African continent and its diaspora. His work evokes complex emotional responses as well as an appreciation for its refined aesthetic.
Yannis contributed the silhouette of model Atlas Hapy on the front of the jersey.
Shane Long | ADAPTURE | Vancouver, British Columbia
Influenced by skate, sport and streetwear of the late ’90s, Shane now leads ADAPTURE, his own apparel brand. Believing there is no such thing as the perfect silhouette, he creates adaptable goods for everyday life.
Shane contributed one of his signature patterns on the cuffs on the jersey’s sleeves.
Matt Hricz | Rude Vogue | Saskatoon, Saskatchewan
Born out of sport and ’90s culture, Matt is the founder of the Rude Vogue streetwear brand. His made-in-Canada athleisure apparel has received international praise at the highest levels.
Matt contributed his signature compass rose emblem on the front of the jersey.
Amika Cooper | blackpowerbarbie | Toronto, Ontario
Amika’s art is motivated by a desire to create compassionate and creative representations of Black femmes and other marginalized communities, in order to contribute to healthier futures for all.
Amika contributed characters in her signature style on the front of the jersey.
Adrian & Nick | FFO Clothing | Winnipeg, Manitoba
Established in 2012, FFO Clothing has grown from a boutique in Winnipeg to an internationally recognized streetwear company. Their goal is to inspire others to be unapologetically unique and “far from ordinary.”
The duo contributed the interconnected spiderweb on the jersey’s sleeve.
Ryan & Jenna | Town City | Charlottetown, Prince Edward Island
This graphic-designer and cofounder pair opened Prince Edward Island’s only core skateboard shop, Town City. Their contribution reminds us that it takes every town, city and village to truly define Canada.
Their “Easter egg” design contribution is on the bottom seam of the jersey as a salute to skate deck sticker culture.
Chris Evans | Fogtown NFLD | St. John’s, Newfoundland & Labrador
“We are all from different places but into the same thing.” Chris is the owner of and designer for Fogtown, the popular barbershop and apparel line worn by locals and international stars.
Chris contributed his shop’s signature seabird to the jersey.
Rob Reese | The Royal Barbershop | Fredericton, New Brunswick
As a child Rob remembers visiting old-school barbershops with his father and grandfather. When he arrived with his family in Fredericton, he was inspired to bring that classic barbershop experience to his new home.
Rob contributed the tool of his trade, a barber’s blade, to the jersey.
